With years of observation in the marketing and advertising industry, I’ve noticed an alarming trend recently. Continuous price wars and smaller client budgets have led to the devaluation of marketing and advertising efforts. This has caused a stagnant effect on creativity and it will only get worse. More »
Many businesses are starting to offer free wifi. It’s definitely a lucrative offer but only when the wifi actually works. When it doesn’t work, it leaves a sour taste. More »
When does a special run the risk of having the opposite effect? How about when a special is really not a special and the customer knows about it? This happened to me recently on a routine grocery shopping journey. More »
I’m an avid Google product user and from the looks of it, I believe that Google is beginning to really worry about their profits. Maybe they’re kicking themselves for paying so much on acquisitions that have yet to show profitability or get close to breaking even. Whichever the case, there’s five prime examples of Google’s latest moves and how it might point to a shaky foundation: More »
For a couple of years now I’ve been integrating and recommending to clients Google Checkout for several reasons, however with a recent change from Google, most of those reasons are no longer true and I find it more difficult to recommend Google Checkout over PayPal. More »